Looks good, but users do not understand it
Clarity problem.
Website diagnosis
Discover what is holding your website back
WAA analyzes your website like a digital consultant to identify strengths, opportunities and the improvements worth prioritizing.
Starting from scratch? Create my new website
Get a clear diagnosis of what is working, what can improve and what deserves attention first.
WAA analyzes, explains and prioritizes.
Then you decide
Apply the improvements yourself
orLet WAA implement them
- Strategy
- UX
- UI
- Copywriting
- CRO
- SEO
- Trust
A good-looking website is not always a good website
Gets traffic, but does not convert
Conversion problem.
Explains services, but does not differentiate
Value proposition problem.
How it works
- 01
Add your website
URL + business context.
- 02
WAA analyzes it
Strategy, UX, UI, Copy, CRO, SEO and Trust.
- 03
Get a prioritized diagnosis
Understand what is working, what can improve and what deserves attention first.
Analysis engine
See how WAA reads a website
Each discipline is reviewed on its own, then connected into a single diagnosis with evidence.
WAA analysis engine
0/11 reviewed
Your websiteWAA
- StrategyAnalyzing
- UXAnalyzing
- UIAnalyzing
- CopywritingAnalyzing
- CROAnalyzing
- SEOAnalyzing
- TrustAnalyzing
- ResponsiveAnalyzing
- ContentAnalyzing
- PerformanceAnalyzing
- AnalyticsAnalyzing
Diagnosis
Illustration of how the engine works. Real states appear only once WAA has analysed your website.
Demo case
This is how WAA transforms a website
The same website, before and after improvements to clarity, value proposition, CTA and conversion.
WAA detects what is holding the page back and turns the diagnosis into concrete improvements.
A decent website, but not clear enough
The design is acceptable, but the message is generic, the offer is undifferentiated and the next step is not clear enough.
WAA diagnosis
- Generic main message
- Poorly defined target audience
- Ambiguous CTA
- Services explained without enough differentiation
- Little connection between content and conversion
- Trust signals barely visible
The same website, with a clearer direction
The proposition becomes more specific, the visitor understands the benefit and every block leads more clearly towards an action.
Improvements proposed by WAA
- More specific value proposition
- Clearer target audience
- CTA with a defined next step
- Messages connected to real customer problems
- Better information hierarchy
- Stronger continuity towards conversion
DetectPrioritiseImprove
This design is an illustrative example adapted to a technology consultancy.
WAA adapts the visual proposal to the sector, target audience, positioning and needs of each business. The same design is never applied to every website.
WAA does not just tell you what is wrong.
It helps you understand what to change and why.
Analyze my websiteWAA identifies the problems, explains why they matter and proposes concrete improvements. If you want, you can continue with WAA all the way to transforming and implementing the changes according to the contracted service.
WAA analysis map
A website rarely fails for a single reason
WAA connects 32 criteria to understand what is holding your website back.
We analyze strategy, experience, content, conversion, SEO, trust and related factors to build a connected diagnosis.
Pick a plan and see which criteria it includes
Included in this planNot included in this plan
Strategy
- Value proposition
- Positioning
- Audience clarity
- Differentiation
- Offer clarity
UX
- Navigation
- Information architecture
- Page structure
- Mobile experience
- Friction points
UI
- Visual hierarchy
- Visual consistency
- Typography
- Use of color
- Whitespace and rhythm
Copywriting
- Message clarity
- Tone of voice
- Benefit framing
- Scannability
- Objection handling
CRO
- Primary CTA
- Secondary paths
- Form design
- Conversion continuity
- Incentives and urgency
SEO & content
- Titles and metadata
- Content depth
- Internal linking
- Technical foundations
Trust
- Social proof
- Credentials
- Transparency and contact
What you get with this plan
- Initial signals on a selection of priority criteria
Some criteria may require more evidence before WAA can reach a conclusion.
Analyze my website
Start for free and discover your first opportunities.
Two ways in
Start where you are
Diagnose and improve the website you already have, or build a new one from a guided strategic briefing.
Already have a website?
WAA analyzes it and shows what is holding it back and what to prioritize.
Starting from scratch?
You do not need an existing website to work with WAA. We start with a guided strategic briefing.
WAA plans
Choose the level of depth you need
The plans are not mandatory sequential stages. You can start directly at the level of support you need.
Discover
WAA Snapshot
€0
“I want to discover what is happening.”
A first reading of your website to detect initial signals and know whether it is worth going deeper.
What is included
- 1 positive signal detected
- 1 opportunity detected
- 1 area worth reviewing
Snapshot includes no explanations, recommendations or per-area diagnosis: the rest of the analysis stays locked until WAA Diagnostic.
Prices with implementation included cover the changes defined within the standard scope of the plan. If the project requires new pages, features, additional development or a significant expansion, WAA will say so before doing any extra work.
You can move up whenever you want
Start wherever you want and extend later
If you start with Diagnostic and later want the Action Plan or the Transformation, you only need to buy the higher plan: WAA reuses the analysis already produced for that website and continues from where you left off.
Build a website from scratch
No website yet and want to start from scratch?
WAA also builds new websites using the same methodology it analyses with: strategy, structure, content, conversion and SEO from day one.
WAA Web Basic
€1,500
Price for the base scope of the project.
A professional website built by applying the essential part of the WAA methodology.
- Essential strategy
- Value proposition
- Basic architecture
- Base UX/UI
- Essential copy
- CTA
- Responsive
- Forms
- Essential SEO
- Basic analytics
- Go-live
Revision rounds: 2 revision rounds
WAA Web Full
€2,000
Price for the base scope of the project.
A website designed and built applying the WAA methodology in full: it communicates better, makes the experience easier, builds trust and converts.
- Strategy
- UX
- UI
- Copywriting
- CRO
- SEO
- Trust
- Content
- Accessibility
- Performance
- Analytics
- Architecture
- Conversion
- Final validation
Revision rounds: 3 revision rounds
WAA Intelligent
From €2,500
Price for the base scope of the project.
A website built with the complete WAA methodology and prepared to incorporate AI, assistants and automations adapted to the business.
- Everything in WAA Web Full
- May include, depending on scope: AI text assistant
- Conversational voice assistant
- Knowledge base with company information
- Answers to questions and service recommendation
- Intelligent lead capture and qualification
- Bookings and CRM
- Form automation, automated emails and follow-up
- Workflows, APIs and integrations
- Process automation, internal tools and custom features
Projects at this level normally start from a base reference of €2,500 depending on scope.
Revision rounds: 3 revision rounds by default
WAA Intelligent
What does the budget depend on?
WAA Intelligent does not have a fixed price. Projects at this level normally start from a base reference of €2,500, and the final budget depends on the real scope of the project.
Before starting, WAA defines the scope with you and presents a closed quote.
Factors that define the scope
- Number of pages
- Number of sections
- Number of CTAs
- Forms
- Languages
- Ecommerce
- Payments
- Bookings
- Private areas
- CRM
- Integrations
- Automations
- APIs
- Information sources
- Text assistant
- Voice assistant
- AI complexity
- Custom features
You decide how to continue
Apply it yourself, or let WAA do it
Every WAA plan can stay as guidance, or become an implementation on your website.
I do it myself
WAA delivers the diagnosis, plan or transformation and you or your team apply the changes.
I want WAA to do it
WAA applies the improvements to your website within the contracted scope.
Implementation vs rebuild
Improvement implementation
Applying changes to an existing website.
Website / rebuild
Building or rebuilding a complete new version.
If the recommended improvements require rebuilding a substantial part of the website, WAA moves to website production pricing.
Examples
See what you would receive in each plan
The same case. Four levels of depth.
ACME Consulting — fictional demo case
A high-level first reading
- Positive signal
- 1 detected
- Opportunity
- 1 detected
- Area to review
- 1 detected
- Other areas
- Locked
Snapshot only tells you whether there are signals that your website should be reviewed. The diagnosis starts with WAA Diagnostic.
Product principle
WAA does not change things for the sake of change
WAA only recommends a change when there is a clear reason for it. Every recommendation must be justified by:
- Evidence
- Business context
- User needs
- Strategic relevance
- UX
- Conversion
- SEO
- Accessibility
- Technical implications
Keep unchanged
When something already works correctly, WAA can explicitly recommend keeping it as it is.
WAA may disagree
If you request a change, WAA explains the trade-offs
Your request
“I want to change the CTA ‘Request a diagnosis’ to ‘More information’.”
Not recommended
“More information” is less specific and does not explain what happens next. The current CTA communicates the expected action better. If you want a less commercial tone, WAA proposes as an alternative: “See how we can help you”.
You always decide
- Accept the WAA recommendation
- Apply the alternative
- Keep my request
- Recommended
- Alternative proposed
- Not recommended
- Out of scope
Understand what you are improving
Professional terminology, explained as it appears
WAA uses professional terminology, but explains every concept at the moment it appears. So you not only know what to improve: you also understand how a professional website works.
FAQ
Frequent questions
What WAA does, how the plans differ and what happens after implementation.
Is your website really performing at the level it should?
Get a consultative diagnosis in minutes. No account needed to start.