WAA plans

Choose the level of depth you need

The plans are not mandatory sequential stages. You can start directly at the level of support you need.

  1. Diagnose
  2. Improve
  3. Build

Discover

WAA Snapshot

€0

I want to discover what is happening.

A first reading of your website to detect initial signals and know whether it is worth going deeper.

What is included

  • 1 positive signal detected
  • 1 opportunity detected
  • 1 area worth reviewing

Snapshot includes no explanations, recommendations or per-area diagnosis: the rest of the analysis stays locked until WAA Diagnostic.

Understand

WAA Diagnostic

49 €

Launch price

I want to know what is failing and what I should put in its place.

WAA Diagnostic identifies what is limiting your website, explains why it matters and delivers concrete corrections you can apply.

What is included

  • Analysis of the criteria supported by available evidence
  • Strengths
  • Opportunities
  • What WAA observed
  • Why it matters
  • Relevant evidence
  • Concrete proposed corrections
  • What should be addressed first

I apply it myself€49

You receive the diagnosis and the proposed corrections to apply yourself or share with your team.

With implementation included

148 €

49 € plan + 99 € implementation

WAA applies the corrections included in the contracted scope to your existing website: H1, supporting copy, CTA, small copy changes, basic metadata, trust placement and minor content or visual adjustments.

1 revision round

Prices with implementation included cover the changes defined within the standard scope of the plan. If the project requires new pages, features, additional development or a significant expansion, WAA will say so before doing any extra work.

Special launch pricing available until 31 December 2026.

Get my diagnosis

Implementation is offered after the analysis, once you can see what would be applied. · 148 €

Decide

WAA Action Plan

89 €

Launch price

I want to know exactly what to change, how and in what order.

Everything in Diagnostic, turned into an executable plan.

What is included

  • Everything in WAA Diagnostic
  • What to do
  • How to do it
  • Where to do it
  • Priority
  • Execution order
  • Qualitative expected impact
  • Effort
  • Risk
  • Dependencies
  • Acceptance criteria
  • Workstreams
  • Roadmap

My team executes it€99

You receive the full plan and your team executes it at its own pace.

With implementation included

279 €

89 € plan + 190 € implementation

WAA executes the plan within the contracted scope: several content sections, CTAs, forms, navigation adjustments, trust placement, copy, SEO and CRO improvements, UX adjustments and simple responsive corrections.

2 revision rounds

Prices with implementation included cover the changes defined within the standard scope of the plan. If the project requires new pages, features, additional development or a significant expansion, WAA will say so before doing any extra work.

Special launch pricing available until 31 December 2026.

Create my action plan

Implementation is offered after the analysis, once you can see what would be applied. · 279 €

Transform

WAA Transformation

210 €

Launch price

I want to see how my website should look.

Everything in Action Plan plus a concrete transformation proposal.

What is included

  • Everything in WAA Action Plan
  • New architecture
  • Page and section structure
  • Hero proposal
  • Value proposition
  • Key copy
  • CTAs
  • Content hierarchy
  • Conversion structure
  • Trust signals
  • UX direction
  • UI direction
  • Typography, color palette and use of color
  • Button, form and card styles
  • Spacing, imagery and responsive direction
  • Priority copy and mockups of key areas

It does not automatically include the final high-fidelity design of every page, unlimited responsive variants, custom illustration, development, coding or publication. Those belong to implementation or production according to scope.

I receive the transformation€390

You receive the full transformation proposal to hand over to whoever you want.

With implementation included

670 €

210 € plan + 460 € implementation

WAA can apply the transformation to an existing website when the scope is limited and the required design is already sufficiently defined by WAA Transformation.

3 revision rounds

Prices with implementation included cover the changes defined within the standard scope of the plan. If the project requires new pages, features, additional development or a significant expansion, WAA will say so before doing any extra work.

Special launch pricing available until 31 December 2026.

Design my transformation

Implementation is offered after the analysis, once you can see what would be applied. · 670 €

Prices with implementation included cover the changes defined within the standard scope of the plan. If the project requires new pages, features, additional development or a significant expansion, WAA will say so before doing any extra work.

The prices with implementation are total prices for the standard scope of each plan. Full rebuilds, large multi-page redesigns, major custom development, complex integrations or extensive visual production require a scope expansion and are quoted separately.

WAA adapts the visual proposal to the sector, target audience, positioning and needs of each business. The same design is never applied to every website.

The difference between plans

It is not about more criteria. It is about how far you go.

  • Snapshot

    Discover what is happening on your website.

  • Diagnostic

    Understand what is failing and get concrete corrections.

  • Action Plan

    Know exactly what to do, how and in what order.

  • Transformation

    See how your website should look.

  • WAA implementation

    WAA applies the changes to your current website.

  • New website

    If starting from scratch is needed, WAA builds it end to end.

Examples

See what you would receive in each plan

The same case. Four levels of depth.

ACME Consulting — fictional demo case

A high-level first reading

Positive signal
1 detected
Opportunity
1 detected
Area to review
1 detected
Other areas
Locked

Snapshot only tells you whether there are signals that your website should be reviewed. The diagnosis starts with WAA Diagnostic.

You decide how to continue

Apply it yourself, or let WAA do it

Every WAA plan can stay as guidance, or become an implementation on your website.

I do it myself

WAA delivers the diagnosis, plan or transformation and you or your team apply the changes.

I want WAA to do it

WAA applies the improvements to your website within the contracted scope.

Implementation vs rebuild

Improvement implementation

Applying changes to an existing website.

Website / rebuild

Building or rebuilding a complete new version.

If the recommended improvements require rebuilding a substantial part of the website, WAA moves to website production pricing.

Revision rounds

What happens after WAA implements

Every WAA implementation includes revision rounds so you can review the result and request adjustments.

Included rounds

  • Diagnostic + implementation1 revision round
  • Action Plan + implementation2 revision rounds
  • Transformation + implementation3 revision rounds
  • WAA Web Basic2 revision rounds
  • WAA Web Full3 revision rounds
  • WAA Intelligent3 revision rounds by default

WAA Intelligent includes additional conditions depending on the custom quote.

What a revision round means

A revision round lets you request several adjustments related to the contracted scope. One revision does not mean one single change.

  • Change a text
  • Shorten a headline
  • Adjust a CTA
  • Change a color
  • Change size or hierarchy
  • Move a block
  • Adjust spacing
  • Reposition trust signals
  • Adjust a form
  • Small responsive fixes

New scope is not a revision

A revision does not include:

  • New pages
  • Ecommerce
  • Payments
  • A new AI assistant
  • New integrations
  • Major brand redesign
  • Substantial rebuild
  • Functionality not originally included

“This change extends the original scope of the project.”

Request an extension / quote

WAA revision center

After a WAA implementation you can approve the result or request adjustments: choose the page and section, describe the change, attach a screenshot and group several related requests in the same round. WAA reviews each request, explains the trade-offs and keeps the history of every round.

Approve implementationRequest adjustmentsRevisions included: 2 of 3 available

Product principle

WAA does not change things for the sake of change

WAA only recommends a change when there is a clear reason for it. Every recommendation must be justified by:

  • Evidence
  • Business context
  • User needs
  • Strategic relevance
  • UX
  • Conversion
  • SEO
  • Accessibility
  • Technical implications

Keep unchanged

When something already works correctly, WAA can explicitly recommend keeping it as it is.

WAA may disagree

If you request a change, WAA explains the trade-offs

Your request

“I want to change the CTA ‘Request a diagnosis’ to ‘More information’.”

Not recommended

“More information” is less specific and does not explain what happens next. The current CTA communicates the expected action better. If you want a less commercial tone, WAA proposes as an alternative: “See how we can help you”.

You always decide

  • Accept the WAA recommendation
  • Apply the alternative
  • Keep my request
  • Recommended
  • Alternative proposed
  • Not recommended
  • Out of scope

Build a website from scratch

No website yet and want to start from scratch?

WAA also builds new websites using the same methodology it analyses with: strategy, structure, content, conversion and SEO from day one.

WAA Web Basic

€1,500

Price for the base scope of the project.

A professional website built by applying the essential part of the WAA methodology.

  • Essential strategy
  • Value proposition
  • Basic architecture
  • Base UX/UI
  • Essential copy
  • CTA
  • Responsive
  • Forms
  • Essential SEO
  • Basic analytics
  • Go-live

Revision rounds: 2 revision rounds

WAA Web Full

€2,000

Price for the base scope of the project.

A website designed and built applying the WAA methodology in full: it communicates better, makes the experience easier, builds trust and converts.

  • Strategy
  • UX
  • UI
  • Copywriting
  • CRO
  • SEO
  • Trust
  • Content
  • Accessibility
  • Performance
  • Analytics
  • Architecture
  • Conversion
  • Final validation

Revision rounds: 3 revision rounds

WAA Intelligent

From €2,500

Price for the base scope of the project.

A website built with the complete WAA methodology and prepared to incorporate AI, assistants and automations adapted to the business.

  • Everything in WAA Web Full
  • May include, depending on scope: AI text assistant
  • Conversational voice assistant
  • Knowledge base with company information
  • Answers to questions and service recommendation
  • Intelligent lead capture and qualification
  • Bookings and CRM
  • Form automation, automated emails and follow-up
  • Workflows, APIs and integrations
  • Process automation, internal tools and custom features

Projects at this level normally start from a base reference of €2,500 depending on scope.

Revision rounds: 3 revision rounds by default

WAA Intelligent

What does the budget depend on?

WAA Intelligent does not have a fixed price. Projects at this level normally start from a base reference of €2,500, and the final budget depends on the real scope of the project.

Before starting, WAA defines the scope with you and presents a closed quote.

Factors that define the scope

  • Number of pages
  • Number of sections
  • Number of CTAs
  • Forms
  • Languages
  • Ecommerce
  • Payments
  • Bookings
  • Private areas
  • CRM
  • Integrations
  • Automations
  • APIs
  • Information sources
  • Text assistant
  • Voice assistant
  • AI complexity
  • Custom features

Domain, hosting and go-live

We can also take care of the technical side

If you need it, WAA can take care of the domain, hosting, DNS, SSL, email and production deployment so you do not have to coordinate several providers.

Provider-agnostic: we can work with your current provider or suggest one (IONOS is just one example).

Your domain stays yours. It is normally registered in the client's name; WAA only handles configuration and technical management.

  • Domain registration
  • Domain transfer
  • DNS
  • Hosting setup
  • SSL
  • Professional email configuration
  • Production deployment
  • Basic technical setup

FAQ

Frequent questions

What WAA does, how the plans differ and what happens after implementation.

Understand what you are improving

Professional terminology, explained as it appears

WAA uses professional terminology, but explains every concept at the moment it appears. So you not only know what to improve: you also understand how a professional website works.

Open the WAA dictionary